Sarirasa Group’s Special Moment at Ideafest 2025
Sarirasa Group is proud to be part of Indonesia's largest creative industry event, Ideafest 2025!
On this special occasion, our CEO, Mr. Benny Hadisurjo, shared the story of Sarirasa Group's 51-year journey highlighting our commitment to preserving Indonesian culinary heritage, relentless innovation, and our steps onto the global stage.
We also debuted a new concept, showcasing our entire portfolio of brands: Sate Khas Senayan, TeSaTe, Gopek House, Pantura, Pasarasa, as well as Sarirasa Origin, which preserves over 6,000 pieces of local art.
Furthermore, we highlighted our sustainability initiative, Tanahmula, featuring our innovation of recycling satay sticks into table-tops—now in use at TeSaTe Plaza Senayan and Sate House Senayan in Amsterdam.
A heartfelt thank you to all the guests, speakers, and loyal customers who visited and supported us at Ideafest 2025.
See you at our next Sarirasa Group outlet!
